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Mutual Radio Network : ウィキペディア英語版
Mutual Broadcasting System

The Mutual Broadcasting System (a.k.a. the Mutual Radio Network & commonly referred to as simply Mutual; sometimes referred to as MBS or the Mutual Broadcasting Company; corporate name Mutual Broadcasting System, Inc.) was an American radio network in operation from 1934 to 1999. In the golden age of U.S. radio drama, Mutual was best known as the original network home of ''The Lone Ranger'' and ''The Adventures of Superman'' and as the long-time radio residence of ''The Shadow''. For many years, it was a national broadcaster for Major League Baseball, including the All-Star Game and World Series, and for Notre Dame football. From the mid-1930s and for decades after, Mutual ran a highly respected news service accompanied by a variety of popular commentary shows. Toward the end of its run as a major programmer, it introduced the country to Larry King.
Of the four national networks of American radio's classic era, Mutual had for decades the largest number of affiliates, but the least certain financial position 〔Dick Rosse. "How Sweet It Was." Broadcasting & Cable, April 19, 1999, pp. 74, 76.〕(which prevented Mutual from expanding into television broadcasting after World War II, as the other three networks did). For the first 18 years of its existence, Mutual was owned and operated as a cooperative (A system similar to that of today's National Public Radio), setting the network apart from its competitors. Mutual's member stations shared their own original programming, transmission and promotion expenses, and advertising revenues. From December 30, 1936, when it debuted in the West, the Mutual Broadcasting System had affiliates from coast to coast. Its business structure would change after General Tire assumed majority ownership in 1952 through a series of regional and individual station acquisitions.
Once General Tire sold the network in 1957, Mutual's ownership was largely disconnected from the stations it served, leading to a more conventional, top-down model of program production and distribution. Not long after the sale, one of the network's new executive teams was charged with accepting money to use Mutual as a vehicle for foreign propaganda. The network was severely damaged, but soon rebounded. Mutual changed hands frequently in succeeding years—even leaving aside larger-scale acquisitions and mergers, its final direct corporate parent, Westwood One, which purchased it in 1985, was the seventh in a string of new owners that followed General Tire.
==History==


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Mutual Broadcasting System」の詳細全文を読む



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